The task: Make Take 5 appealing to young adults.
Basing our concept around its five key ingredients, the most important of which is the pretzel, we made this 40-sec spot lighthearted and sexy.
Set and Director: Ronnie Khalil
Creative Directors: Sabrina Heath and Rachel Smith
Cinematography and Editing: Barrett Dennison
Cast: Daniel Reskin (Pretzel), Sofia Bodniza (Peanut Butter), Chavon Ellington (Caramel), Bradlys Philoctete (Chocolate) and Julio Benitez (Peanuts)