Mary Kay

National Student Advertising Competition (NSAC) Runner Up

The challenge: Create a 360° campaign to increase brand awareness, positive perception, and purchase consideration among millennial women. Additionally, the campaign must provide Mary Kay's Independent Beauty Consultants a unique opportunity to directly connect with this market.

Insight: Mary Kay's best selling products are their skin care lines, which range from daily moisturizers to acne-fighting and age-reversing solutions.

The campaign: The Skinnydip Challenge

Print & Digital

Microsite

App

Plans Book