The task: based on the Kidrobot brand, develop a toy that reflects some aspect of your personality and create packaging for it.
Miami Bike Buddy: a satirical representation of the growing, stereotypical Miami cyclist population. The toy pokes fun at the (un)popular bicycle riders who believe they are invincible and entitled to pick and choose which traffic laws apply to them and when. Their least favorite things are drivers who roll through stop signs, pedestrians walking side-by-side, and wearing helmets.
As a cyclist who actually respects most of the laws, most of the time, I do still occasionally have to flip the bird each day in the ongoing war between Miami cyclists and Miami drivers. And yes, I do own a helmet... can't find it anywhere though.